Xbox recorded 500 million monthly active users as of 2026, representing a 150% surge from 200 million in January 2024. Microsoft’s gaming division generated $5.51 billion in revenue during Q1 of fiscal year 2026, though hardware sales dropped 29% year-over-year. Game Pass subscribers reached 37 million in early 2025, while Xbox Series X and S combined sales hit 33 million units since their November 2020 launch.
Xbox Statistics And User Trends Key Statistics
- Xbox has 500 million monthly active users as of 2026
- Xbox Game Pass reached 37 million subscribers in Q1 2025
- Xbox Series X/S sold 33 million units combined since launch
- Gaming revenue totaled $5.51 billion in Q1 FY2026, down 2% year-over-year
- Xbox hardware revenue declined 29% in Q1 2026 compared to Q1 2025
Xbox Statistics And User Trends Growth Metrics
Xbox monthly active users jumped from 120 million in December 2022 to 500 million by 2026. This 317% increase over three years marks the platform’s fastest expansion period.
The gaming software revenue is projected to reach $8.56 billion in 2026. Microsoft recorded $8.55 billion in gaming software revenue during 2023.
Game Pass subscriptions grew from 25 million in January 2022 to 34 million by February 2024. The service added 78 new titles in 2024, including 23 day-one releases from Xbox Game Studios.
PC Game Pass subscriptions increased 30% during Q2 of fiscal year 2025. Mobile gaming through Game Pass via xCloud jumped 89% year-over-year, particularly in India, South Korea, and Brazil.
Revenue And Financial Performance
Microsoft’s gaming division revenue reached $5.51 billion in Q1 of fiscal year 2026. This represents a 2% decline compared to the same period in 2025.
Xbox content and services revenue increased 1% year-over-year. Growth came from Xbox Game Pass and third-party content, offset by decreased first-party content revenue.
Hardware revenue fell 29% during Q1 2026 due to lower console sales volume. Gaming software revenue is expected to reach $8.56 billion in 2026.
| Metric | Q1 FY2026 | Year-Over-Year Change |
|---|---|---|
| Total Gaming Revenue | $5.51 billion | -2% |
| Content & Services | Included in total | +1% |
| Hardware Revenue | Included in total | -29% |
Console Sales And Hardware Statistics
Xbox Series X and Series S combined sales reached 33 million units since their November 2020 launch. The consoles sold 1.28 million units during 2025.
Xbox 360 remains Microsoft’s best-selling console with 85.73 million units sold since November 2005. Xbox One sales stopped in 2022 after reaching 58 million units globally.
Analyst firm Omdia projects Xbox console users to plateau at 42 million by the end of 2025. This contrasts with PlayStation’s 129 million monthly active users and Nintendo Switch’s 128 million annual players.
Xbox Statistics And User Trends Demographics
Male players account for 55% of Xbox gamers, while female players represent 45% according to April 2023 data. This marks a shift from 2022 when the split was 68% male and 32% female.
Players aged 18 to 35 comprise 65.39% of the Xbox audience. The 25 to 34 age group represents 28% of users, followed by 35 to 44-year-olds at 23%.
White players make up 55% of Xbox owners. African American players account for 20%, Hispanic players 18%, and Asian players 5%.
The average household income for Xbox users ranges from $50,000 to $99,999 annually. About 42% of users fall within this income bracket.
| Age Group | Percentage |
|---|---|
| 18-24 years | 18% |
| 25-34 years | 28% |
| 35-44 years | 23% |
| 45-54 years | 15% |
| 55+ years | 6% |
Game Pass Subscription Trends
Game Pass reached 37 million subscribers in Q1 2025, growing from 33 million in Q2 2024. Game Pass Ultimate subscribers represent 68% of the total user base.
Subscribers played an average of 18 different titles in 2024, up from 15 in 2023. Game Pass users generate 34% higher engagement measured in playing hours compared to non-subscribers.
The most downloaded Game Pass title in 2024 was Starfield, with over 7 million downloads in six months. Indie games on Game Pass saw a 74% increase in playtime driven by spotlight campaigns.
Game Pass is projected to generate $5.5 billion in revenue by the end of 2025. This represents more than 200% growth compared to 2022.
Market Share Analysis
Xbox holds a 31% share of the global console market as of Q1 2025. PlayStation commands 44% while Nintendo controls 25%.
In North America, Xbox’s market share increased to 35%, narrowing the gap with PlayStation’s 39%. Xbox captured 60% of the cloud gaming market with competitors still in early rollout stages.
Xbox leads in Latin America with a 38% market share, driven by tailored pricing models and regional content. The platform holds 74.79% of the console operating system market share in North America.
Gaming Behavior And Engagement
Xbox gamers played an average of 5.7 different titles in August 2025. This compares to 4.5 games for Steam users and 3.7 for PlayStation users.
Xbox users averaged 7.7 hours of in-game time during August 2025. PlayStation users averaged 12.7 hours while Steam users logged 11.9 hours.
Cloud gaming hours streamed via Xbox Cloud Gaming doubled year-over-year to 1.2 billion hours in 2024. Cloud gaming usage increased 45% among Game Pass subscribers in 2025.
Popular Games And Content
Fortnite is the most popular game on Xbox, overtaking Call of Duty. Call of Duty ranks second, followed by Tom Clancy’s Rainbow Six, Minecraft, and Roblox.
Electronic Arts has five games in the top 20 most-played Xbox games. Madden NFL 24, EA Sports FC 24, and Apex Legends made the list.
Call of Duty: Modern Warfare III sold 8.3 million copies on Xbox platforms in 2024. The title was the best-selling Xbox game of the year.
Regional Performance
The United States accounts for 26.2% of traffic on xbox.com. Brazil has the second-highest traffic share at 8.52%.
Xbox.com recorded 58.2 million visits in August 2025. The bounce rate stands at 39.71%, with users visiting an average of 4.10 pages per session.
| Region | Market Share |
|---|---|
| North America | 74.79% |
| South America | 71.27% |
| Europe | 59.8% |
| Oceania | 59.89% |
| Asia | 33.55% |
FAQ
How many users does Xbox have in 2026?
Xbox has 500 million monthly active users as of 2026, representing a 150% increase from 200 million users in January 2024.
What is Xbox’s current market share?
Xbox holds 31% of the global console market as of Q1 2025, compared to PlayStation’s 44% and Nintendo’s 25%.
How many Game Pass subscribers does Xbox have?
Xbox Game Pass reached 37 million subscribers in Q1 2025, growing from 25 million in January 2022.
What is Xbox’s gaming revenue?
Microsoft’s gaming division generated $5.51 billion in revenue during Q1 of fiscal year 2026, down 2% year-over-year.
How many Xbox Series X/S consoles have been sold?
Xbox Series X and Series S combined have sold 33 million units since their November 2020 launch.
