Roblox Statistics, User Demographics And Trends 2026

Roblox recorded $4.9 billion in full-year 2025 revenue, a 36% jump from the prior year. Daily active users averaged 126.5 million across 2025 and peaked at 152 million in Q3. Bookings reached $6.8 billion, up 55% year-over-year, while platform creators collectively earned more than $1.5 billion for the first time. For 2026, the company is guiding revenue between $6 billion and $6.2 billion.

Roblox Statistics: Key Numbers for 2026

• Roblox has 381.8 million monthly active users and averaged 126.5 million daily active users in 2025.
• Full-year 2025 revenue reached $4.9 billion, with bookings totaling $6.8 billion.
• Q4 2025 daily active users hit 144 million, up 69% year-over-year.
• Users spent 124 billion hours on Roblox in 2025, with 35 billion hours in Q4 alone.
• Roblox’s market capitalization stands at roughly $64.6 billion as of early 2026.

Roblox Revenue Growth (2019 to 2025)

Roblox generated $508 million in 2019. By 2021, annual revenue had climbed to $1.9 billion as pandemic-era lockdowns drove a surge in online gaming. Revenue hit $2.2 billion in 2022, $2.8 billion in 2023, and $3.6 billion in 2024. The 2025 total of $4.9 billion marks a 36% increase from 2024 and a nearly tenfold increase over six years.

Q4 2025 alone accounted for $1.4 billion in revenue, a 43% increase from Q4 2024’s $988 million. Bookings in Q4 surged 63% to $2.2 billion, driven by international expansion and rising spending per user. Despite the topline growth, Roblox reported a net loss of $1.07 billion for 2025, up from $940 million in the prior year, as the company poured money into AI infrastructure and safety systems.

Roblox Daily Active Users by Quarter

Roblox added approximately 60 million daily active users over the course of 2025. The platform started Q1 at 97.8 million DAUs, rose to 111.8 million in Q2, peaked at 152 million in Q3 during summer break and the viral success of titles like Steal a Brainrot, then settled at 144 million in Q4. For comparison, Q4 2024 DAUs stood at 85.3 million.

Quarter	DAUs (Millions)	YoY Growth
Q1 2025	97.8	+26%
Q2 2025	111.8	+41%
Q3 2025	152.0	+70%
Q4 2025	144.0	+69%

Users engaged with Roblox for 124 billion hours in 2025. Q4 alone saw 35 billion hours, an 88% year-over-year increase. On average, users interacted with more than 24 unique experiences per month, up double-digit percentages from 2024 according to the company’s shareholder letter.

Roblox User Demographics and Age Breakdown

Roblox’s audience has shifted older. As of January 2026, after rolling out mandatory age verification for chat users globally, 45% of daily active users had completed age checks. Among those verified, 35% were under 13, 38% were between 13 and 17, and 27% were 18 or older. The 18-and-over group is growing at more than 50% and spends roughly 40% more than younger users, according to CEO David Baszucki.

This aging trend has direct financial consequences. Older users are an addressable advertising audience, and they gravitate toward higher in-game purchase spending in genres like shooters, RPGs, and racing games. As of Q1 2025, about 61 million Roblox users were aged 13 and above, compared to 29.7 million younger users. Gender distribution sits at approximately 53% male and 39% female, with the remainder unspecified.

Roblox Statistics by Region

International markets drove most of Roblox’s 2025 growth. Asia-Pacific is the largest region at roughly 35.7% of the user base, followed by Europe at about 22.4%, and North America (US and Canada) at 17.2%. The rest of the world accounts for the remaining 24.7%.

Q4 2025 regional bookings growth was extreme in parts of Asia. Japan was up 160% year-over-year, India 110%, and Indonesia surged more than 700%. Overall, APAC bookings grew 96% in Q4. In North America, DAUs reached 26.1 million, a 26.7% increase from Q3 2024. Europe had 33.9 million daily active users, and international markets outside these regions accounted for 91.5 million DAUs. These numbers line up with broader gaming industry revenue trends showing rapid expansion in emerging markets.

Most Popular Roblox Games in 2025

Brookhaven RP remains the most-played Roblox experience with 58.59 billion all-time visits. Blox Fruits follows at 45.62 billion, and Adopt Me! sits third at 38.32 billion. The breakout hit of 2025 was Steal a Brainrot, which peaked at 25.4 million concurrent players in September, a single-experience record for the platform.

Game	All-Time Visits (Billions)
Brookhaven RP	58.59
Blox Fruits	45.62
Adopt Me!	38.32
Tower of Hell	24.34
Murder Mystery 2	19.06
MeepCity	16.14

The platform hosts over 44 million games and experiences. The top 10 experiences collectively passed 180 billion visits in 2025, a 22% increase from the prior year. Frontlines, a first-person shooter built on Roblox, hit 12 million DAUs within six weeks of launch, reflecting the platform’s push into genres popular with older players.

Roblox Creator Economy Statistics

Roblox paid creators more than $1.5 billion in 2025, up from $923 million in 2024. The top 1,000 creators earned an average of $1.3 million each, a 50% increase from the previous year. In Q4 2025, developer exchange fees totaled $477 million, up 70% year-over-year, partly due to an 8.5% increase in the DevEx rate announced in September 2025.

In 2023, approximately 16,500 creators qualified for the Developer Exchange program and collectively earned $740 million. Roblox has also introduced a Creator Rewards program that provides additional payouts for creators who drive retention and engagement. The top 500 developers each earned more than $200,000 in 2025. For context, video game industry data shows Roblox’s creator payouts growing faster than the broader gaming market itself.

Roblox Platform and Device Usage

Mobile devices account for 72% of Roblox activity, PC handles 25%, and consoles make up the remaining 3%. Roblox is available on iOS, Android, PC, Mac, Xbox, and Meta Quest VR headsets. Roughly 88% of web traffic to Roblox comes from desktop browsers, though this reflects website visits rather than in-app play sessions.

The platform recorded 72.4 million downloads in Q2 2025. Monthly active users reached 251.9 million on third-party tracking platforms by June 2025, up from 204.3 million in January 2024. Session engagement among teenagers playing video games on Roblox averages 2.4 to 2.6 hours per day, well above the average for other mobile titles.

Roblox Financial Outlook for 2026

Roblox is guiding 2026 revenue between $6 billion and $6.2 billion, and bookings between $8.2 billion and $8.5 billion. That bookings range implies 22% to 26% growth, comfortably above the company’s long-term target of 20%+ annual expansion. Free cash flow is projected to grow approximately 26% at the midpoint.

CFO Naveen Chopra noted that 2026 will be the last year Roblox provides full-year guidance. Starting in 2027, the company will shift to quarterly forecasts, citing the difficulty of predicting viral content hits 12 months in advance. The international business is growing at close to triple-digit rates, and the 18+ audience in the US alone is expanding at over 50%. These patterns suggest Roblox’s trajectory will track closely with mobile gaming revenue growth, given that mobile accounts for nearly three-quarters of its platform activity.

Roblox Monetization and Spending Data

Average bookings per daily active user reached $15.97 in Q4 2024, with a 4% year-over-year increase in Q1 2025 to $12.34 ABPDAU (reflecting seasonal patterns). Monthly unique payers nearly doubled in Q4 2025, reaching 36.7 million, up 94% year-over-year. In the US and Canada alone, monthly unique payers grew 34%.

Over 52% of platform revenue comes from mobile transactions. The Roblox Premium subscription base reached 14.8 million users in 2025, a 21% year-over-year increase. US users account for 38% of total revenue, making the country by far the largest single market. The average gaming session length and frequency on Roblox both exceed typical mobile game benchmarks, which helps explain the platform’s strong monetization numbers.

FAQ

How many people play Roblox in 2026?

Roblox has 381.8 million monthly active users and averaged 126.5 million daily active users in 2025. Q4 2025 DAUs reached 144 million.

How much revenue did Roblox generate in 2025?

Roblox reported $4.9 billion in full-year 2025 revenue, a 36% increase from 2024. Bookings totaled $6.8 billion, up 55% year-over-year.

What is the most popular game on Roblox?

Brookhaven RP leads with 58.59 billion all-time visits. Blox Fruits ranks second at 45.62 billion visits, followed by Adopt Me! at 38.32 billion.

What age group plays Roblox the most?

Among verified users, 38% are aged 13 to 17, 35% are under 13, and 27% are 18 or older. The 18-plus group is the fastest-growing segment.

How much do Roblox creators earn?

Roblox paid creators over $1.5 billion in 2025. The top 1,000 creators averaged $1.3 million each, up 50% from the prior year.