PUBG Mobile Statistics And User Demographics 2026

PUBG Mobile has accumulated roughly 1.75 billion downloads and over $15 billion in lifetime revenue since its March 2018 launch, according to data compiled through January 2026. The game averaged 112.9 million monthly active users in June 2025, with daily active users sitting around 24.3 million. When regional variants like Game for Peace (China) and BGMI (India) are factored in, the combined daily player count exceeds 90 million. Seven years after release, the battle royale title still generates between $90 million and $140 million in monthly revenue.

PUBG Mobile Statistics: Key Numbers

• PUBG Mobile has 112.9 million monthly active users as of June 2025, down from a peak of 125.3 million in February 2024.
• All-time downloads across all variants have reached approximately 1.75 billion as of January 2026.
• Total lifetime revenue exceeds $15 billion, including the Chinese version Game for Peace.
• The game’s average revenue per daily active user (ARPDAU) is $0.24, above the mobile gaming industry average of $0.10 to $0.20.
• China accounts for 69% of global player spending, with the United States contributing 8% as of August 2025.

PUBG Mobile Revenue by Year

PUBG Mobile’s annual revenue peaked in 2020 at approximately $2.6 billion, driven partly by a surge in mobile gaming during pandemic lockdowns. Revenue has declined steadily since then, though it stabilized in 2024 at $1.18 billion and showed recovery in 2025 at around $1.6 billion. The monthly revenue range in 2025 has been $90 million to $140 million, with March 2025 recording $135 million, one of the highest monthly figures since early 2023.

Krafton reported H1 2025 mobile revenue of KRW 960 billion, an 11.9% year-over-year increase. The recovery has been attributed to battle pass optimization, limited-edition collaborations, and competitive season rewards. Game for Peace, the Chinese localized version, still generates over 50% of total PUBG Mobile revenue.

PUBG Mobile Monthly Active Users

Monthly active users have followed a gradual downward trend through the first half of 2025. The game started 2024 at 119.4 million MAU, spiked to 125.3 million in February 2024, then settled into a range between 112 million and 119 million for most of 2025. By June 2025, MAU reached 112.9 million, the lowest point in an 18-month tracking period.

Daily active users mirrored this pattern. DAU peaked at 26.9 million in February 2024, then gradually fell to 24.3 million by June 2025. Players averaged 33 minutes per session across 3 daily sessions, indicating that while the player base has contracted slightly, those who remain are still deeply engaged.

PUBG Mobile Download Trends

Download volume has fallen sharply from the game’s early years. PUBG Mobile recorded its highest download figures in 2018 and 2019, when the game was regularly hitting 100 million downloads per month. The 2020 India ban cut deeply into those numbers. Annual downloads dropped to around 100 million in 2022 and 2023. In 2024, the game pulled in 101 million installs, a slight uptick. Through July 2025, PUBG Mobile had logged 67.58 million downloads, on pace for 100 to 130 million for the full year.

On Android alone, total installations have crossed 500 million, while the iOS version sits at 307.5 million. Google Play has over 47 million reviews compared to about 1.5 million on the App Store. The game consistently adds 8 to 10 million new installs each month, which placed it inside the top 10 most downloaded mobile games of 2025.

PUBG Mobile Player Demographics

The core PUBG Mobile audience falls between 18 and 25 years old, making up the largest share of the player base. The 26 to 35 age group is the second-largest segment, followed by players under 18. Adults between 35 and 45 make up the smallest portion. Website visitor data from pubg.com shows a 76% male and 24% female split overall, though this varies by region.

In the United States, roughly 57% of PUBG Mobile players are male and 43% are female. India skews more heavily male at approximately 75%. By geography, India leads global downloads at about 24% of total installs, followed by China at 16.7% and the United States at 6.4%.

PUBG Mobile Platform Distribution

Android dominates PUBG Mobile’s user base, particularly in emerging markets across Asia, Latin America, and Africa. Google Play generates between 45 million and 75 million MAU each month, while the App Store accounts for 21.4 million to 36.6 million MAU. Google Play also handles 65% of all cumulative downloads versus 35% for the App Store.

Metric	Google Play	App Store
Monthly Active Users	45M–75M	21.4M–36.6M
Total Downloads	500M+	307.5M
User Reviews	47M+	~1.5M
Download Share	65%	35%

Revenue tilts the opposite direction. The App Store accounts for 79% of all player spending, while Google Play covers 21%. This gap reflects higher average spending on iOS devices and the App Store’s dominance in premium markets like the United States and Japan. Competitive gaming on PC is tracked separately through platforms like Vapor, where the original PUBG: Battlegrounds still holds the all-time peak concurrent player record at 3.26 million.

PUBG Mobile Spending by Region

China dominates PUBG Mobile spending by a wide margin. As of August 2025, Chinese players accounted for 69% of global player spending over the preceding 30-day period. The United States was second at 8%. This heavy concentration in China is largely due to Game for Peace, which had already crossed $1.6 billion in lifetime App Store spending in China alone by mid-2020.

Monthly global player spending reached $57.58 million in December 2024, a relatively low point. It then rebounded to $135 million in March 2025. The console gaming market has seen similar regional spending patterns, with Asia-Pacific players driving substantial portions of global gaming revenue across all platforms.

PUBG Mobile Esports and Competitive Scene

PUBG Mobile esports has grown steadily, with the PUBG Mobile World Cup 2025 recording 1.3 million peak concurrent viewers, roughly double the previous year’s numbers. Asia-Pacific audiences make up 65% of PUBG Mobile esports viewership. The mobile esports sector as a whole generated an estimated $681 million in 2025, about 38% of the total $1.79 billion esports industry revenue.

Liquipedia data shows that offline PUBG Mobile tournaments distributed approximately $14.96 million in prize money during 2025, compared to $1.33 million from online events and $1.19 million from mixed-format competitions. The PUBG Mobile Super League Americas Spring 2025 was held in São Paulo with a $200,000 prize pool.

PUBG Mobile Esports Viewership Challenges

Live-streaming viewership has declined. PUBG Mobile saw a 65% drop in viewership hours on platforms like Twitch between Q1 2022 and Q2 2024, falling to 61.4 million hours watched. Competing titles like Mobile Legends: Bang Bang and Free Fire have captured audience share on streaming platforms, even as PUBG Mobile’s tournament attendance remains strong. Xbox e Nintendo Switch platforms have seen similarly shifting esports engagement patterns in recent years.

PUBG Mobile Revenue Compared to Competitors

PUBG Mobile ranked second among top-grossing mobile games in 2023, behind only Tencent’s Honor of Kings. Free Fire, its closest battle royale competitor, pulled in significantly more downloads in 2025 (287 million versus PUBG Mobile’s projected 100 to 130 million) but earned less revenue per user. PUBG Mobile’s $0.24 ARPDAU is approximately double the mobile gaming industry average.

Game	2025 Downloads (Est.)	Monthly Revenue (2025)
PUBG Mobile	100M–130M	$90M–$140M
Free Fire	287M	Lower than PUBG Mobile
Honor of Kings	N/A	Higher than PUBG Mobile

Krafton’s 2025 roadmap includes Unreal Engine 5 adoption and a PUBG 2.0 update planned for 2028, which will add destructible terrain and user-generated content. These upgrades are aimed at retaining existing players and attracting new ones in an increasingly competitive mobile shooter market.

FAQ

How many people play PUBG Mobile in 2025?

PUBG Mobile has approximately 112.9 million monthly active users and 24.3 million daily active users as of June 2025. Including Game for Peace and BGMI, combined daily players exceed 90 million.

How much revenue has PUBG Mobile generated in total?

PUBG Mobile has grossed over $15 billion in lifetime revenue as of January 2026. The game generates between $90 million and $140 million per month in 2025.

Which country spends the most on PUBG Mobile?

China accounts for 69% of global PUBG Mobile player spending as of August 2025. The United States is second at 8%, followed by Japan.

How many times has PUBG Mobile been downloaded?

PUBG Mobile has been downloaded approximately 1.75 billion times across all platforms and regional variants as of January 2026, including Game for Peace and BGMI.

Is PUBG Mobile growing or declining in 2025?

Monthly active users have declined slightly from 119 million in January 2025 to 112.9 million in June 2025. Revenue remains stable at $90 to $140 million monthly, with some months showing year-over-year recovery.