Allstate signed on as a Founding Partner of the LA28 Olympic and Paralympic Games on 3 August 2026, and became the official home and auto insurance partner of Team USA. The announcement came out of Colorado Springs. The deal also pairs the insurer with NBCUniversal for its coverage of the 2028 Games, and carries more than twenty years of college sports funding onto a far bigger stage.
What the Allstate com LA28 Partnership Covers
The agreement runs on three tracks. One sits with the organising committee, one with the national squad, and one with the broadcaster.
| Role | Detail |
|---|---|
| LA28 Olympic and Paralympic Games | Founding Partner |
| Team USA | Official home and auto insurance partner |
| NBCUniversal | Support for multi-platform coverage of the 2028 Games |
| Background | More than 20 years funding college athletics |
Elizabeth Brady, Allstate EVP and Chief Marketing, Customer and Communications Officer, said many Olympians and Paralympians build their character on college campuses long before they represent their country, which makes the step to Team USA and LA28 a continuation rather than a departure.
Allstate Joins LA28 as Its Ninth Founding Partner
Sportcal reported that Allstate is the ninth founding partner LA28 has named. Allianz, an International Olympic Committee sponsor through 2032, stays on as a Games partner.
LA28 expects more than 15,000 athletes across venues that run from the Pacific coast to Hollywood stages. Los Angeles becomes the third city to stage three Olympic Games, after 1932 and 1984, and hosts its first Paralympic Games. It is also the first edition since 1948 to build no new permanent venues, and the first Olympics to give women more quota places than men.
Basketball and boxing both sit on the LA28 programme, and both have long screen histories. Browser versions still pull steady traffic, from arcade court action starring NBA icons to physics-driven bouts with wobbly fighters.
Reynold Hoover, CEO of LA28, said each new partner that believes in what the Games can do for the city and the country brings a result Los Angeles can be proud of that much closer.
What the Team USA Home and Auto Insurance Deal Means
Allstate now holds the home and auto insurance category for Team USA. The category rights sit alongside funding that reaches athletes directly.
Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, said the support helps athletes access the resources they need to train and compete at the highest level, and helps pull the next group of Olympians and Paralympians toward the sport.
Allstate’s College Sports Record Before LA28
Allstate has backed college athletics through university and conference deals, scholarships and awards that recognise leadership off the field.
The Allstate Good Hands Field Goal Nets programme started in 2005. It adds scholarship money for every field goal and extra point kicked, and has generated millions of dollars since. The Allstate Good Works Team began in football and now covers athletes in fall, winter and spring sports.
In September 2025 the company launched the Allstate Championship Series with the Big 12, and became the conference’s official insurance partner in the home, auto and property categories.
Allstate and NBCUniversal Coverage of the 2028 Games
Allstate will support how NBCUniversal presents the Games across its platforms, with a focus on athlete stories rather than results alone.
Mark Marshall, Chairman, Global Advertising and Partnerships at NBCUniversal, said the insurer’s backing of athletes reaches well beyond competition days, which makes it a fitting partner for Team USA and LA28.
Audience size drives the value of any broadcast deal, and competitive gaming has spent years building its own counting methods. Reference points include peak concurrent viewers across the biggest esports titles and on-site attendance at major tournaments.
Sponsorship money follows those numbers. The same holds in revenue projections for the competitive gaming market, where media rights and brand deals carry most of the total.
Sports video games sit somewhere between the two. Player counts for EA Sports FC 25 swing hard across a release cycle, while older handheld sports titles from the Game Boy Advance era keep a small, steady audience.
Allstate com by the Numbers
The Allstate Corporation trades on the NYSE as ALL. It sells cover for autos, homes, electronic devices and identities through its own agents, independent agents, major retailers, online channels and workplaces.
Allstate reported more than 212 million policies in force. The company has operated for more than 95 years, and TIME named it among America’s 50 Best Companies in 2026.
On the giving side, The Allstate Foundation, employees and agents contributed close to $70 million to nonprofits during 2025. That money reached more than 6,500 organisations across more than 2,200 communities, directed at young people, disaster preparation and recovery, and leaders working across differences.
FAQs
Is Allstate a sponsor of the 2028 Olympics?
Yes. Allstate is a Founding Partner of the LA28 Olympic and Paralympic Games, announced on 3 August 2026. It is also the official home and auto insurance partner of Team USA.
How many founding partners does LA28 have?
Allstate is the ninth founding partner named by LA28, according to Sportcal. Allianz, an International Olympic Committee sponsor through 2032, continues as a Games partner separately.
What is the Allstate Good Hands Field Goal Nets programme?
Launched in 2005, it generates scholarship money for every field goal and extra point kicked through the branded nets. Allstate says the programme has produced millions of dollars for students.
What will Allstate do with NBCUniversal?
Allstate will support NBCUniversal’s multi-platform coverage of the 2028 Games, backing athlete stories across the broadcaster’s television, streaming and digital channels rather than a single feed.
When and where are the LA28 Games?
Los Angeles hosts in 2028 with more than 15,000 athletes. The city becomes the third to stage three Olympics, after 1932 and 1984, and holds its first Paralympic Games.